Nike continues to launch more iterations of its Dunk Low sneaker models that celebrate different schools across the nation and the latest colorway celebrates the Kansas City Royals MLB team. The team colors are blue and yellow and it can be seen across the entire upper that comes in a women's exclusive sizing.
The upcoming shoes are based on a white leather base foundation detailed with bright Royal Blue leather overlaying on top. Nike adds more branding in the form of embroidery along the gold tonal leather heel tabs and gold foil logos along the white tongue tags as a pop of contrast. Rounding out the shoes are the white midsoles and gold rubber outsoles.
Baseball Team-Inspired Lifestyle Sneaker
Nike Launches a Kansas City Royals Colorway Palette
Trend Themes
1. Branded Colorway Sneakers - Companies can leverage collaborations with sports teams to launch new sneaker colorways that appeal to a broader fanbase.
2. Women's Exclusive Sizing - E-commerce companies can cater to women by designing shoes in exclusive sizing options.
3. Stylish Casual Sneakers - Sneaker companies can cater to the growing demand for stylish casual footwear by launching more lifestyle-focused sneakers.
Industry Implications
1. Fashion Retail - Fashion retailers can collaborate with sports teams to launch merchandise like sneakers that cater to fanbases.
2. E-commerce - E-commerce platforms can leverage the demand for sneakers by stocking exclusive colorways and sizes.
3. Sporting Goods - Sporting goods companies can launch more lifestyle-focused shoes that cater to everyday wear for consumers.