Fashion is often dominated by over-the-top looks and dramatic aesthetics, but KANCO by LIFUL is hoping to bring consumers back to basics, through releasing a minimalist T-shirt line that's chic and practical.
The new Spring/Summer 2018 collection consists of only the essentials but ranges from sweat shirts to colorful baggy tees. A majority of the items arrive in pastel hues, offering consumers a little taste of spring to help make it through the drab winter months. The oversized clothes are perfect for layering, and help achieve a stylish yet comfortable aesthetic.
The line consists of minimal branding, but features the brand's parrot logo subtly stamped onto each item. The entire line is available starting January 31st.
Minimalist Basic Tee Lines
KANCO by LIFUL is Both Stylish and Comfortable
Trend Themes
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Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by redefining the mainstream notion of fashion.
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3. Retail - Opportunity for disruptive innovation in the retail industry by introducing new lines that cater to consumers seeking minimalist and comfortable fashion.