Eyewear brand PAWAKA debuted its Spring/Summer 2018 collection in a series of psychedelic, kaleidoscopic images. The photoshoot is conducted "in the hyperreal landscape of Ibiza" and it actively blends the understanding of human and otherworldly forms.
PAWAKA's collection of summer-ready sunglasses are made in Italy and boast a curious futuristic silhouette that has recently seen a surge in popularity. Paired with luminous, reflective and metallic clothing, the PAWAKA's eyewear styles contribute to the overall mysticism of the promotional kaleidoscopic images.
The Spring/Summer 2018 editorial is heavily influenced by the psychedelic movement and has strong stylistic ties to the science fiction universe. The awe-inspiring cinematic photography of PAWAKA's eyewear "doubles up as a teaser for a short film to be released at the end of the month."
Photo Credits: Viktor Sloth
Psychedelic Eyewear Editorials
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Trend Themes
1. Psychedelic Eyewear - Opportunity to create eyewear with bold, psychedelic designs that stand out in the market.
2. Futuristic Silhouette - Potential for eyewear brands to explore futuristic designs with unique shapes and materials.
3. Cinematic Photography - Opportunity to incorporate cinematic photography in promotional materials to create a captivating visual narrative.
Industry Implications
1. Eyewear - Eyewear manufacturers can capitalize on the growing demand for bold and unique designs.
2. Fashion - Fashion brands can incorporate futuristic elements in their designs to attract trend-conscious consumers.
3. Film and Media - Opportunity for film and media companies to collaborate with eyewear brands to create visually stunning promotional materials.