KAIKE (pronounced "cake")—the skincare brand founded in 2015 by self-proclaimed "mompreneur" Keli Smith focused on melanin-rich skin—offers products that are plant-based, cruelty-free, preservative-free with a minimalism mindset. Each product has multi-purposes and takes "less is more" approach with clean ingredients.
The Black-owned skincare brand takes a celebratory approach to skincare, and as it proclaims, "cake is usually found at the center of every celebration" so, "what better way to cultivate and celebrate healthy skin than with a #pieceofkaike?" The brand takes a confectionary take on skincare with products dubbed 'Sugar Scrub,' 'Lip Frosting,' and the 'KAIKE Tasting Set,' among others. These "sweet" products are currently available online and in select retailers across the United States.
Celebratory Skincare Campaigns
KAIKE Offers Minimal, Multi-Purpose Skincare for Melanin-Rich Skin
Trend Themes
1. Minimalist Skincare - The trend of minimalistic skincare is disrupting the industry by offering products with clean ingredients and multi-purpose functions.
2. Celebratory Beauty - The trend of celebratory beauty introduces a fun and confectionary approach to skincare, creating unique and appealing products.
3. Melanin-focused Skincare - The trend of melanin-focused skincare addresses the specific needs and concerns of individuals with melanin-rich skin, providing targeted solutions.
Industry Implications
1. Skincare - The skincare industry has the opportunity to embrace the trend of minimalism and create products that are clean, effective, and multi-purpose.
2. Beauty - The beauty industry can tap into the trend of celebratory beauty to create innovative and playful skincare products that enhance the overall consumer experience.
3. Diversity and Inclusion - The diversity and inclusion industry can support and promote the trend of melanin-focused skincare, ensuring that products cater to the specific needs of diverse communities and promote inclusivity.