There are countless gummy candy products that are shaped and flavored to remind of various kinds of fruits but this is rarely the case when it comes to vegetables. The Kabaya Foods Corporation has taken the initiative to change this by releasing a sweet potato gummy that looks and tastes like a fried Japanese sweet potato.
True to the root vegetable they take inspiration from, the candies boast a yellow interior and a violet-colored exterior that is sprinkled lightly with sugar. Reportedly, the purple sweet potato gummies have an earthy taste that is offset by the sweetness of the sugary coating.
Food and beverage brands in Japan commonly pay tribute to this popular flavor in everything from milkshakes and bottled drinks to ice cream desserts.
Chewy Potato-Flavored Candies
Kabaya's Gummy Candy Looks and Tastes Like a Japanese Sweet Potato
Trend Themes
1. Vegetable-inspired Candy - Creating candy flavors and shapes that resemble vegetables, providing a unique and unexpected taste experience.
2. Innovative Candy Manufacturing - Developing candy products that break away from traditional fruit flavors and explore new and unique taste profiles.
3. Cultural Flavor Exploration - Exploring and incorporating culturally significant flavors, such as sweet potatoes, into food products to cater to diverse consumer preferences.
Industry Implications
1. Confectionery - Confectionery companies can capitalize on the trend of vegetable-inspired candy by developing innovative and flavorful products that appeal to consumers looking for unique taste experiences.
2. Food and Beverage - The food and beverage industry can explore the use of culturally significant flavors, like sweet potatoes, in various products such as drinks, desserts, and snacks, offering consumers a taste of different culinary traditions.
3. Food Manufacturing - Food manufacturers can incorporate vegetable-inspired flavors and shapes into their products, catering to consumers seeking novel and adventurous food choices.