From pop-up cards to business card coins, forms of self advertising have hit new levels of creativity and innovation, but the JWT augmented reality business card really takes the cake when it comes to client engagement.
This crafty and digitally enhanced card applies Blippar's image recognition app to showcase clips of JWT's most successful ads as well as provide its clients with directions to the JWT London office. Users just have to "blipp" the back of the JWT augmented reality business card, says PSFK, and they will see a showreel of JWT's ads. In addition, the Blippar app will use the smartphone's GPS to create a map for the client that leads them to the agency's office.
With so many brands using augmented reality for marketing, it's not surprising that JWT would apply it to its business cards. It seems only a matter a time before other brands follow suit.
Interactive Selfvertising
The JWT Augmented Reality Business Card Enhances Client Experience
Trend Themes
1. Augmented Reality Marketing - The use of augmented reality technology in marketing is becoming increasingly popular, providing brands with new opportunities for engaging with their clients.
2. Interactive Business Cards - Business professionals are exploring innovative ways to make their business cards more interactive and engaging, such as incorporating augmented reality features.
3. Location-based Advertising - Utilizing GPS technology in marketing strategies can offer personalized experiences for clients, guiding them to specific locations or providing relevant information based on their location.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage augmented reality and interactive business cards to create unique and memorable experiences for their clients.
2. Technology - The technology industry plays a crucial role in developing and improving augmented reality platforms and applications for businesses to utilize in their marketing efforts.
3. Printing and Design - The printing and design industry can explore new possibilities for creating visually appealing and interactive business cards, incorporating technologies like augmented reality.