In time for the fall, a new J.W.Anderson and Converse collection was unveiled.
Included in the range are some of the footwear brand's most iconic silhouettes, such as the Chuck Taylor All Star, which is offered in both high and low-top versions. Also included are statement boots, which are constructed from a breathable woven material. On the Chuck Taylor All Stars, the designer's name is featured in minimalist patterns, whereas others feature color-blocked glitter-heavy designs. Those who are drawn to simplistic aesthetics are likely to find the suede high-tops and the black woven low-tops appealing as well.
The J.W.Anderson and Converse collection is expected to drop in September, however the glitter sneakers won't be out until December.
Unconventionally Adapted Sneakers
J.W.Anderson and Converse Collaborated on an Expansive New Line
Trend Themes
1. Iconic Silhouettes - There's an opportunity for disruptive innovation in reimagining and updating classic sneaker designs for a modern audience.
2. Statement Boots - Innovative materials and bold designs in boots can create a new market segment for fashion-forward footwear enthusiasts.
3. Glitter Sneakers - Introducing unique and eye-catching sneaker designs, such as glitter-heavy patterns, can drive excitement and demand among fashion-conscious consumers.
Industry Implications
1. Fashion - The collaboration between J.W.Anderson and Converse showcases opportunities for disruptive innovation in the fashion industry, particularly within the footwear segment.
2. Retail - Retailers can leverage the demand for unconventional sneakers by partnering with fashion designers to create exclusive and limited-edition collections.
3. Textile - The use of innovative woven materials in statement boots presents opportunities for disruptive innovation in the textile industry, allowing for unique and breathable designs.