Juvenile and BLK remixed the rapper's hit 1999 track "Back That Thang Up" to promote the COVID-19 vaccination among young people. The song originally featured Mannie Fresh and Lil Wayne; however, the parody replaces Lil Wayne with Mia X, who promotes BLK, a dating app for Black singles.
The remixed rap song is titled "Vax That Thang Up" and portrays Juvenile tossing around COVID-19 vaccination cards. In the parody song, Juvenile raps, "Girl you look good, won't you vax that thang up," to highlight the importance of herd immunity via vaccination to freely meet and date young singles. While the remixed track is a dating app ad, it also acts as another "hot vaxx summer" anthem.
Vaccine-Encouraging Rap Campaigns
Juvenile and BLK Partnered Up to Remix the Rapper's Hit Song
Trend Themes
1. Vaccine-encouraging Music Campaigns - Music artists partnering with brands to create vaccination encouraging music campaigns for young adults.
2. COVID-19 Awareness Parody Songs - Parody songs being used as a COVID-19 awareness campaign, targeted towards youths.
3. Hot Vaxx Summer Media - Media campaigns promoting a hot vaxx summer, encouraging youths to take vaccines to have a fun summer.
Industry Implications
1. Music - Opportunity for music industry to collaborate with brands for creating vaccine awareness campaigns.
2. Social Media - Social media platforms, especially dating apps like BLK can create vaccine awareness campaigns targeted at young adults.
3. Entertainment - Entertainment industry can create music videos and parody songs to promote vaccine awareness campaigns among young adults.