The Juun.J Spring/Summer 2014 collection plays with exaggerated proportion and traditional sportswear silhouettes. For this season, the Korean designer's signature prints included a white marble print and a raised numbers texture imposed onto a shirt that looks like a football jersey. Juun J also brings in other sporty silhouettes like bomber jackets and rain coats.
The menswear collection is not all sporty though; it mixes sharply tailored lines with draped fabric for a balance of hard and soft. The oversized tops are paired with tailored shorts, another signature detail used by Juun J. Those with a darker streak will love Juun.J's darker prints on sweatshirts, featuring eerie illustrations of children's faces with antlers coming from their heads.
Eerie Kid Portrait Apparel
The Juun.J Spring/Summer 2014 Features Children's Faces
Trend Themes
1. Illustrated Gothic Apparel - Exploring darker themes through art on clothing for a unique fashion statement
2. Exaggerated Proportion Fashion - Playing with the conventional sizes and proportions of clothing to create a distinct style
3. Sports-inspired Silhouettes - Using athletic wear as inspiration for unique and functional fashion designs
Industry Implications
1. Fashion Industry - Innovating the runway with unconventional and daring designs
2. Art Industry - Merging fashion and art by using dark and gothic illustrations on clothing
3. Sports Apparel Industry - Adapting athletic wear for fashionable clothing with innovative designs