Fresh faces Franzi Mueller and Nemanja Maksic star in the striking Juun J Fall/Winter 2013 campaign. Captured by photographer Josh Olins' lens, the dynamic duo makes us see double by channeling the edgy fashion label's androgynous energy.
Lensed in a wardrobe of photo-printed sweaters, oversized jackets and voluminous coats, Franzi and Nemanja mirror one another and mimic each other's mannerisms while posing in studio. While Nemanja holds a stern and serious stance, his counterpart embodies a similar masculine air with slicked back hair courtesy of stylist Shon and bare-faced cosmetic applications by beauty artist Sally Branka.
The Juun J Fall/Winter 2013 campaign series pushes gender boundaries and plays with perception thanks to its Doppelgänger model duo.
Gender-Bending Doppelgänger Captures
The Juun J Fall/Winter 2013 Campaign Sees Double
Trend Themes
1. Androgynous Fashion - Opportunity for brands to create gender-neutral clothing lines that appeal to a wider market.
2. Doppelgänger Marketing - Potential for companies to use look-alike models or celebrities in their campaigns to create intrigue and capture attention.
3. Photographic Print Fashion - Chance for designers to incorporate photo-printed garments into their collections, offering a unique and eye-catching aesthetic.
Industry Implications
1. Fashion & Apparel - Opportunity for fashion brands to explore and embrace gender-neutral fashion, catering to a more diverse and inclusive consumer base.
2. Marketing & Advertising - Potential for marketing agencies to utilize the concept of doppelgängers in campaigns, creating a memorable and impactful brand image.
3. Textile & Printing - Chance for textile manufacturers and printing companies to meet the demand for photo-printed fabrics in the fashion industry.