When you're a 17-year-old mega superstar that girls break the sound barrier with the extremities of their high-pitched screams, it's important to have a good laugh once in a while, and the Justin Bieber Black Friday commercial for Macy's does exactly that. The ad features Bieber going to Macy's for the Black Friday sale and any person he comes across screams bloody murder in excitement. Not too far off from reality, right? Well the ol' knee slapper of the matter is that Bieber is making grown men scream and squeal like his tween fans.
The ad, officially titled 'Screamers' and created by JWT New York, appeals to all potential shopper's of Macy's this holiday season. Teenage girls who have a religious-like following of the young superstar are an obvious target, but also parents can have a laugh from the mockery of such ardent love for an idol that they witness in their daughters.
If your ears have survived the high-pitched screaming, consumers will also be pleased to know that a portion of the proceeds of the Justin Bieber Black Friday sale will go to charity.
Squealing Adult Adverts
Macy's Justin Bieber Black Friday Commercial has Men Screaming
Trend Themes
1. Social Media Advertising - This trend highlights the use of celebrity endorsements like Justin Bieber to create engaging and shareable advertisements.
2. Emotional Marketing - This trend explores the use of humor and emotion to connect with consumers and create memorable advertising experiences.
3. Cause Marketing - This trend showcases the inclusion of charitable donations in promotional campaigns to appeal to socially-conscious consumers.
Industry Implications
1. Fashion Retail - This industry can leverage social media advertising trends to create targeted and attention-grabbing campaigns.
2. Entertainment - This industry can explore the use of emotional marketing to enhance the impact of their promotional materials and reach a wider audience.
3. Non-profit - This industry can adopt cause marketing strategies to promote their charitable initiatives and increase donations.