Jun Takahashi is a Japanese fashion designer who's considered to be one of the founding fathers of streetwear. He's gained this title from his high-profile rugged pieces that made use of a clear punk influence -- which he continuously manages to bring a unique and contemporary aesthetic to. Now, the creative has taken a turn and joined with NikeLab for a collaborative line of athleticwear.
In order to get the functional and fashionable designs, Jun Takahashi considered his own love of running. As HYPEBEAST reports, the designer explained his appreciation for the sport by saying, "Running is my biggest source of creativity. It makes sense that I create apparel and footwear to support my running, which I dedicate time to everyday."
Running-Inspired Apparel
The New NikeLab Collection Draws from Jun Takahashi's Love of the Sport
Trend Themes
1. Running-inspired Apparel - Disruptive innovation opportunity: Create functional and fashionable athleticwear that draws from different subcultures and influences to appeal to a diverse consumer base.
2. Streetwear Fashion - Disruptive innovation opportunity: Combine punk influences with contemporary aesthetics to create high-profile rugged pieces that resonate with the streetwear market.
3. Collaborative Fashion Collections - Disruptive innovation opportunity: Partner with popular brands to create unique and collaborative athleticwear lines that appeal to both fashion enthusiasts and athletes.
Industry Implications
1. Apparel Manufacturing - Disruptive innovation opportunity: Incorporate innovative technologies and materials into the manufacturing process to create functional and stylish athleticwear.
2. Fashion Design - Disruptive innovation opportunity: Explore the intersection of different subcultures and sports to create unique and trend-setting fashion designs.
3. Sportswear Retail - Disruptive innovation opportunity: Curate collaborative fashion collections that target both the fashion-conscious and athletic customer segments for increased sales and market reach.