For those moments when a whole box of donuts just isn't enough, Costco Australia has created a Handmade Jumbo Iced Donut. Weighing nearly two-pounds, this oversized donut is a lot closer to a cake than the pastries you'll find at your local donut shop.
Costco's new Handmade Jumbo Iced Donut looks similar to Dunkin’ Strawberry Frosted donut. However, the main difference between the two is that the Costco version is enormous, at nearly 900 grams. That's two-pounds worth of pastry, strawberry frosting, rainbow sprinkles, and M&M’s. In other words, this is one dessert that you'll definitely be sharing.
Currently, the donut appears to be exclusive to Costco locations in Australia. However, Costco offers a number of other supersized desserts for those in the US looking to feed a crowd.
Two-Pound Iced Donuts
Costco Australia is Selling a Handmade Jumbo Iced Donut Topped with M&M’s
Trend Themes
1. Supersized Desserts - Costco Australia's handmade jumbo iced donut showcases the trend of supersized desserts, offering an opportunity for bakeries and pastry shops to explore creating larger, indulgent treats.
2. Sharing-sized Treats - The oversized donut from Costco Australia highlights the trend of sharing-sized treats, presenting a disruptive innovation opportunity for companies to develop desserts that can be enjoyed by groups or at special occasions.
3. Gourmet Donuts - With its handmade jumbo iced donut topped with M&M's, Costco Australia taps into the gourmet donut trend, highlighting the potential for innovative donut shops to experiment with unique flavor combinations and toppings.
Industry Implications
1. Bakeries - Bakeries can leverage the trend of supersized desserts by offering jumbo donuts or other indulgent treats, catering to customers who are seeking larger, shareable options for special occasions.
2. Food Retail - The trend of sharing-sized treats presents a disruptive opportunity for food retail companies to develop and market desserts that are specifically designed for group settings or events, offering convenient, crowd-pleasing options.
3. Confectionery - The gourmet donut trend provides an opportunity for confectionery companies to expand their product lines and explore collaborations with donut shops to create unique, indulgent donut flavors and toppings.