Jumbo, the digital privacy application originally launched in 2019, recently released 'Jumbo 4,' the latest update to its service. Most notably, Jumbo 4 makes more features on the platform free, as the CEO, Pierra Valade, believes that the company "made a mistake" in locking many features behind paywalls. Valade continued on to state "At the end of the day, there were very few things left in the free product," which is not ideal for consumer acquisition at a digital security service.
Jumbo 4 released all of its services for free, including those that were previously locked behind its paywall. However, the company will still make money as it will charge improved premium features for businesses who want to use it as an enterprise security solution. This B2B business model helps the app gain traction and user bases while still earning revenue.
Online Privacy Applications
Jumbo Launched the Fourth Version of its Digital Security App
Trend Themes
1. Expanded Privacy App Features - The trend of making more digital security features free to attract consumers and charge businesses for premium services is paving the way for expanded digital privacy app features.
2. Free-to-premium Business Models - The trend of building a user base by offering free features and charging businesses for premium features is creating opportunities for innovative business models in the digital security industry.
3. B2B Digital Security Solutions - The trend of offering enterprise security solutions to businesses is creating opportunities for digital security companies to grow their revenue streams and expand their services.
Industry Implications
1. Digital Security - The digital security industry has the opportunity to expand their revenue streams by offering free-to-premium business models and enterprise security solutions.
2. Software as a Service (saas) - SaaS companies have the opportunity to provide privacy and security solutions for consumers and businesses via free-to-premium business models and enterprise security solutions.
3. Mobile App Development - Mobile app developers have the opportunity to create innovative digital security solutions that incorporate free-to-premium business models and enterprise security solutions.