The latest JULIUS Fall/Winter 2018 collection delivers a series of Western influences translated through seasonally appropriate apparel for the colder weather approaching. The Tokyo-based fashion label stays away from its usual approach of all-black pieces with a selection of new and bolder color options. Breaking through new grounds, there are hues of bright orange, blue, and some yellow as well. The overall aesthetic of the range is very grungy, with Western sensibilities through its silhouettes.
The lookbook delivers dusty lo-fi visuals, unveiling simplistic carefree pieces that range from militaristic, utilitarian looks to rave wear. Some key items in the new JULIUS Fall/Winter 2018 collection include the leather shearling coat, the cowboy hats, and the thick shirt prints.
Western-Inspired Rustic Clothes
The New JULIUS Fall/Winter 2018 Collection Boasts Grungy Vibes
Trend Themes
1. Rustic Apparel - Opportunities for brands to explore the Western-inspired aesthetic in seasonal clothing lines, incorporating natural textures and muted color palettes.
2. Colorful Boldness - The use of bright and unconventional colors in traditionally grungy clothing styles presents a potential avenue for daring and boundary-pushing designs.
3. Lo-fi Visuals - A potential trend for fashion photography to emulate the simplistic and dusty look of JULIUS' Fall/Winter 2018 collection's lookbook photoshoot.
Industry Implications
1. Fashion - Brands in the fashion industry can explore and incorporate the rustic Western-inspired trend into their seasonal lines to offer consumers new, on-trend options.
2. Photography - Photographers in the fashion and advertising industries have the opportunity to experiment with lo-fi visuals that emulate the dusty and simplistic aesthetic featured in JULIUS' lookbook photoshoot.
3. Leather Goods - Opportunities for brands to incorporate the Western-inspired aesthetic into leather goods, such as shearling coats and cowboy hats.