The Juicy Fruit Collisions chewing gum has been announced by Mars Wrigley Confectionery as a new lineup of products that will offer consumers a dual-flavor experience.
The gums will come in two flavor varieties including 'Tropical Berry' and 'Strawberry Watermelon,' which both boast a sugar-free profile that are made with natural and artificial flavors. The gums offer a balanced flavor that is unlike the brand's original product lineup to reinvigorate interest in the iconic confectionery product.
The Juicy Fruit Collisions chewing gum is available nationwide at retailers individually or in multipacks and satiates consumer demand for multi-flavor treats that can be enjoyed in a guilt-free manner. The gum comes individually wrapped in a soft format to make it a candy like treat to enjoy after a meal.
Dual-Flavor Chewing Gums
Juicy Fruit Collisions will Launch in Two Tasty Flavor Varieties
Trend Themes
1. Dual-flavor Chewing Gums - Dual-flavor chewing gums can cater to consumers that want new flavor experiences and a guilt-free indulgence.
2. Sugar-free Products - Sugar-free products offer the opportunity to create and market healthy alternatives of classic sweets.
3. Soft-format Treats - Soft-format treats like Juicy Fruit Collisions can capitalize on the trend of candy-like snacks that can be enjoyed after a meal.
Industry Implications
1. Confectionery - Confectionery companies can create and market dual-flavor chewing gums to meet the demand for new and healthier sweet treats.
2. Retail - Retailers can offer more diverse and healthier options for consumers with new multi-flavor and sugar-free products.
3. Meal Replacement - Soft-format treats like Juicy Fruit Collisions can also provide a convenient and guilt-free option for consumers looking for a meal alternative.