Vibrantly outfitted in hot pinks, neon greens and more, the Juicy Couture SS14 ad campaign ushers in a ghetto chic style for the spring and summer seasons. Of course, the colorful outfits are made for the Venice Beach, California, crowd where the photoshoot happened to take place.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin with art direction by Roi Elfassy and Ray Chang, the Juicy Couture SS14 ad campaign stars top models Rosie Huntington-Whiteley and Emily DiDonato. Styled by Carlyne Cerf de Dudzeele, the looks are made for women who want to make a statement in an edgy and feminine way.
Posing inside and outside convertibles, the Juicy Couture SS14 ad campaign takes place on a clear sunny day.
Vibrant Road Trip Fashion Ads
The Juicy Couture SS14 Campaign Stars Models Rosie and Emily
Trend Themes
1. Vibrant Fashion Campaigns - Brands can explore the use of bold colors and unconventional locations to create visually striking ad campaigns.
2. Ghetto Chic Style - The combination of streetwear and high fashion can create a unique aesthetic that appeals to a younger demographic.
3. Model Collaborations - Brands can team up with top models to create aspirational campaigns that resonate with their target audience.
Industry Implications
1. Fashion - Fashion brands can incorporate vibrant colors and unconventional styles into their collections to attract attention and stand out in the market.
2. Advertising - Advertising agencies can explore innovative ways to combine street culture and high fashion in their campaigns to create a visually compelling narrative.
3. Photography - Photographers can experiment with unique locations and art direction to capture striking images that tell a story and evoke emotions.