Juicy Couture has partnered with Kraft Real Mayo for a new velvety smooth velour tracksuit collaboration. Taking design cues from Kraft Real Mayo’s rich velvet texture, the ‘Smooth Lovers’ collection is led by a deep blue velour set with the word ‘Smooth’ embroidered on the rear. Additionally, a new white velour tube top that reads "Mayo Couture" serves as an exciting addition to the fashion label’s lineup of Y2K-inspired garments.
"Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit," shares Bailey Schaefer, Senior Manager, Brand Partnerships at Authentic Brands Group, in an exclusive press release.
The Smooth tracksuits, which retail for $150 USD and come in sizes XS to XL, are available on the collaboration's online site, Mayo Couture, and go up for pre-sale starting November 1 before the collection's official debut on November 4.
Velvet-Smooth Blue Tracksuits
Juicy Couture Taps Kraft Real Mayo for a New Series of Tracksuits
Trend Themes
1. Brand Collaboration Fashion - The collaboration between Juicy Couture and Kraft Real Mayo shows the potential for brand partnerships to bring unique design elements into fashion.
2. Y2k-inspired Garments - The 'Smooth Lovers' collection brings back the trend of Y2K-inspired apparel, which has the potential to disrupt the fashion industry with new takes on nostalgic styles.
3. Velour Tracksuits - Velour tracksuits, a popular style from Juicy Couture's past, have the potential to make a comeback in the fashion industry as a comfortable yet stylish trend.
Industry Implications
1. Fashion Retail - The 'Smooth Lovers' collection showcases a potential new trend for fashion retail to integrate unexpected collaborations into their offerings, bringing in new customers with unique design elements.
2. Food and Beverage Branding - Kraft Real Mayo's partnership with Juicy Couture showcases the potential for food and beverage companies to expand their branding and reach new audiences through unexpected collaborations.
3. E-commerce - The Mayo Couture online site is an example of how e-commerce can provide a platform for unique collaborations to reach a wider audience, disrupting traditional retail avenues.