For his juice packaging project, Brazilian designer Renan Artur Vizzotto worked to marry text and graphics to creatively represent the contents of each vessel. The lovely milk bottle form was chosen to hold the range of four healthy beverages, each one exuding a vivid color that suggests the flavor inside.
The unusual approach is quite evident since the bottles appear nearly void of any text. A single brown circle labels every one with the basic and direct description of the contents, be they Apple Juice, Pear, Banana or Cashew Juice. This and the bright color differentiates each variety.
The designer carefully devised a Pantone palette to come up with the tones for the intriguing illustrated graphic. The muddled images include fruit motifs that have been shaped by the words that describe them.
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
Trend Themes
1. Minimalist Packaging Design - Exploring creative ways to represent product contents through minimalistic design, creating a visually appealing and informative packaging solution.
2. Text-based Labeling - Emphasizing the use of text as the main element in labeling, simplifying packaging design and creating a unique visual identity.
3. Edible Packaging - Exploring the concept of packaging that is both visually appealing and edible, offering an innovative and sustainable solution to reduce waste.
Industry Implications
1. Food and Beverage Packaging - The food and beverage industry can incorporate minimalist packaging design and text-based labeling to create visually appealing and informative product packaging.
2. Graphic Design - Graphic designers can experiment with using text as a primary element in packaging design, creating unique and eye-catching visuals.
3. Sustainable Packaging - The sustainable packaging industry can explore the concept of edible packaging to reduce waste and provide innovative solutions for environmentally-conscious consumers.