As an alternative to sodas, tonics and seltzer water, Fresh Victor is introducing clean-label, cold-pressed juice mixers that can be used as flavorful bases for cocktails and mocktails. The juices can be purchased in 16- and 64-ounce sizes, which are ideal for crafting mixed drinks in batches for the right number of drinkers. To start, Fresh Victor is introducing Mexican Lime & Agave and Cactus Pear & Pomegranate flavors.
For a simple and refreshing recipe, the brand recommends combining two parts Fresh Victor to one part spirits. Naturally, the fresh cocktail mixers can also be combined with sparkling water for fresh and flavorful, non-alcoholic pours. As consumer drinking habits shift, brands are focusing their efforts on creating better-for-you, full-flavor products that can be enjoyed with or without alcohol.
Cold-Pressed Juice Mixers
Fresh Victor's Juices Make Better-for-You Cocktails & Mocktails
Trend Themes
1. Clean-label Juice Mixers - Opportunity for disruptive innovation lies in creating clean-label, cold-pressed juice mixers as alternatives to sodas and tonics for crafting better-for-you cocktails and mocktails.
2. Batch Cocktail Crafting - The shift towards batch cocktails creates an opportunity for innovation in developing 16- and 64-ounce sizes of juice mixers specifically designed for creating mixed drinks in larger quantities.
3. Non-alcoholic Fresh Pours - There is potential for disruptive innovation in the market of non-alcoholic drinks by combining fresh cocktail mixers with sparkling water to provide a flavorful and refreshing alternative.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can explore the creation of clean-label, cold-pressed juice mixers as a way to cater to the demand for better-for-you cocktails and mocktails.
2. Alcohol and Spirits Industry - Innovation opportunities arise within the alcohol and spirits industry by partnering with or creating their own line of clean-label, cold-pressed juice mixers to offer consumers a healthier option for mixing drinks.
3. Non-alcoholic Beverage Market - Disruptive innovation can take place in the non-alcoholic beverage market by developing and promoting non-alcoholic pours made by combining fresh cocktail mixers with sparkling water.