Swedish fashion label Our Legacy unveils its Joyous Reunion collection for the Spring 2020 season during Paris Fashion Week. The collection is comprised of designs that are inspired by multiple different social movements that are centered on pushing societal standards in a progressive manner.
The overall enlightening approach ensures that the pieces embody the same energy as the social progression through a series of unique craft methods that challenge the connection between tradition and progression. The brand's creative director Cristopher Nying explains that "As we become more enlightened, there is a disconnect between tradition and progression. This collection is inspired by that disconnect, and the social movements who push boundaries, whether it is the anti-war demonstrations, the sexual liberation or the birth of funk."
Progression-Themed Narrative Fashion
Out Legacy Drops the Joyous Reunion Capsule for Spring 2020
Trend Themes
1. Progression-themed Narrative Fashion - The trend of using fashion as a platform to promote progressive social movements and ideologies, to connect with like minded individuals and raise awareness on a large scale.
2. Unique Craft Methods - The trend of utilizing unconventional and unique craft methods to create fashion designs that challenge traditional standards and inspire creativity.
3. Challenging Tradition and Progression - The trend of exploring the relationship between tradition and progression, and examining how these two concepts can coexist or be disrupted for growth and change.
Industry Implications
1. Fashion - There is an opportunity for fashion brands to use their platform to promote progressive social movements and ideologies by incorporating unique craft methods that challenge tradition and empower the wearer.
2. Art and Design - Artists and designers can explore how tradition and progression interact in their creative work, using unconventional craft methods to push boundaries and spark social change.
3. Social Activism - There is an opportunity for social activists to use fashion as a tool for communication and awareness, inspiring others to embrace progressive ideas and joining movements that push boundaries.