Amazon introduces the Joy is Made commercial campaign just in time for the holiday season and it is meant to capture the sentimental feeling of giving gifts during this time. It is a 60-second video that is led by iconic director Taika Waititi, who has worked on Jojo Rabbit, Thor: Love and Thunder, Thor: Ragnorak, and much more.
The video starts with a young girl who is gazing at her snow globe. She brings this with her everywhere -- from the dentist to school, creating an attachment to the snow globe. Her father sparks an idea to create a life-sized snow globe in the backyard shed with neighborly help and the delivery services of Amazon -- bringing him a paper shredder.
Sentimental Holiday Ad Campaigns
Amazon's Joy is Made Campaign Evokes Holiday Emotion
Trend Themes
1. Sentimental Ad Campaigns - Creating holiday ad campaigns that evoke sentimental emotions in consumers to encourage giving.
2. Collaborative Ad Campaigns - Collaborating with influential directors and local communities to develop unique and personalized holiday ad campaigns that resonate with consumers.
3. Online Shopping Convenience - Using delivery services like Amazon to create unique gift giving experiences that can be conveniently shipped and delivered to consumers' doorsteps.
Industry Implications
1. E-commerce - E-commerce platforms can leverage online shopping convenience to drive sales during the holiday season by partnering with brands to create sentimental ad campaigns that encourage consumers to purchase gifts from their platform.
2. Media and Entertainment - Media and entertainment industries can collaborate with influential directors like Taika Waititi to create meaningful holiday ad campaigns that touch consumers' emotions.
3. Logistics and Delivery - Logistics and delivery industries can partner with e-commerce platforms like Amazon to develop unique delivery experiences that enhance the overall gift-giving experience.