In anticipation of the back-to-school season, Wolverine has launched the men's Wolverine Journeyman Boot. These durable boots were made in the USA and a portion of proceeds from each pair sold will be donated to support the students and staff from the 'the American College of Building Arts' until the end of the year.
The design of the durable boots was inspired by the staff and students from the college and feature premium waterproof full-grain leather for a classic and traditional aesthetic. The versatile boot features a breathable waterproof membrane that wicks away moisture and the nylon shank adds extra strength. In addition, the Journeyman Boot helps to fight fatigue with the state-of-the-art EPX footbed cushion that supports you from heel to toe and moves with your foot.
The Wolverine Journeyman boots are available online for $170.00 USD.
Tradespeople-Supporting Durable Boots
The Wolverine Journeyman Boot Helps Students in Trade School
Trend Themes
1. Trade School Footwear - The Wolverine Journeyman Boot caters to students in trade schools, creating a new trend for footwear designed for specific professions.
2. Socially Responsible Products - Wolverine's donation of proceeds from each pair sold to support trade school students creates a trend towards socially responsible products in the footwear industry.
3. Versatile Work Boots - The Wolverine Journeyman Boot's breathable waterproof membrane, nylon shank, and state-of-the-art footbed cushion creates a trend towards versatile work boots that cater to different work settings.
Industry Implications
1. Footwear - The Wolverine Journeyman Boot creates a disruptive innovation opportunity for footwear companies to create products that cater to specific professions.
2. Education - Wolverine's donation to trade school students creates a disruptive innovation opportunity for education institutes to partner with companies to receive support for their students.
3. Corporate Social Responsibility - Wolverine's socially responsible product donation creates a disruptive innovation opportunity for companies to integrate social responsibility into their business models.