After a series of hints of breaking into the training footwear sector, Air Jordan has released its first ever running shoe: the Jordan Flight Runner.
The running shoe is designed to maintain tip-top physical condition off the basketball court but it maintains the iconic style the Jordan Brand is known for. The shoe was created by combining years of research and technology. It uses the ultra-supportive Dynamic Fit technology as well as Nike's ever popular Zoom cushioning. The upper is made from an advanced heat-and-pressure fusion process that joins breathable mesh of the forefoot to a welded supportive heel.
The Jordan Flight Runner will be in Jordan Brand retailers May 1st for a competitive price of $110.
Iconic Basketball Crossover Trainers
The Jordan Flight Runner is Air Jordan's First Running Shoe
Trend Themes
1. Iconic Basketball Crossover Trainers - Air Jordan creates its first ever running shoe, combining style and performance for the training footwear sector.
2. Dynamic Fit Technology - The Jordan Flight Runner incorporates the ultra-supportive Dynamic Fit technology for optimal performance and comfort.
3. Heat-and-pressure Fusion Process - The shoe's advanced heat-and-pressure fusion process joins breathable mesh and welded supportive heel for durability and support.
Industry Implications
1. Athletic Footwear - The launch of the Jordan Flight Runner presents an opportunity for athletic footwear brands to create stylish and functional crossover trainers.
2. Sports Apparel - Sports apparel companies can explore partnerships with Air Jordan to create a complete line of training apparel that complements the Jordan Flight Runner.
3. Technology - Tech companies can collaborate with Jordan Brand to integrate innovative features, such as biometrics or smart sensors, into future running shoe designs.