Jordan Brand introduces the latest iteration of the Jordan 36 Low PE sneaker model made in collaboration with Crenshaw Skate Club's Tobey McIntosh. The court-ready silhouette is updated with a design language that is true to McIntosh and his upbringing as the main inspiration.
The notable details can be found on both the medial and lateral walls, which are both made with brown exterior and rougher textures, which are meant to symbolize the apartment buildings that he grew up in. The heel tabs have also been accented with a cement print to capture how black skaters are the foundation that holds the skate industry together and stays strong. It is then rounded out with touches of branding.
Court-Ready Colorful Sneakers
Jordan Brand and Crenshaw Skate Club Drops the New Jordan 36 Low PE
Trend Themes
1. Court-ready Colorful Sneakers - Designing sneakers with personalized elements that connects the wearer to their respective communities.
2. Collaborative Innovation for Exclusive Sneakers - Collaborating with creators from smaller and highly-engaged communities to deliver exclusive, limited edition releases.
3. Community-inspired Design Sensibilities - Creating designs that resonate with distinct and underrepresented communities to build brand loyalty and advocacy.
Industry Implications
1. Sportswear - Legalizing the use of colorful sneakers in professional sports to take advantage of opportunities for personal expression.
2. Skateboard Gear - Innovating designs in skateboard culture to incorporate meaningful elements into gear worn during professional and amateur competitions.
3. Fashion and Accessories - Cultivating the 'community-first' brand identity that celebrates diversity on an individual and group level for streetwear and other fashion and casual wear products.