The infamous Air Jordan 12 sneaker has been refashioned yet again. Following the Valentine's Day iteration that released in February, the newly designed sneaker features a monochromatic colorway atop a luxurious suede.
More and more colorways of the Air Jordan 12 seem to be rolling out of the Jordan house. While Public School's retro iteration gained a lot of buzz, the shoe's latest redesign is sure to accumulate the same amount of attention. Rendered by Dan Freebairn of Kickposters, the new Air Jordan 12 is a soft sneaker designed with a vibrant color. With a luxurious aesthetic in mind, Freebairn redesigned the popular basketball sneaker to feature suede and an all-over cobalt blue colorway.
The new Air Jordan 12 features the same build as all previously released colorways.
One-Toned Basketball Shoes
The Air Jordan 12 is Newly Rendered in a Monochromatic Blue
Trend Themes
1. Monochromatic Sneakers - The trend of designing sneakers with a single color theme allows for customization and personalization opportunities for consumers.
2. Luxury Streetwear - Luxurious materials like suede on traditionally athletic footwear creates an opportunity for this market to collaborate with high-end fashion brands and appeal to wider audiences.
3. Retro-inspired Design - Retro designs and colorways of classic athletic footwear continue to resonate with younger audiences and offer opportunities for nostalgic collaborations and limited releases.
Industry Implications
1. Athletic Footwear - Incorporating luxurious materials and customization options can add value to and distinguish brands in a highly competitive market.
2. Fashion - Collaborating with athletic footwear brands on limited releases and elevated versions of classic designs provides opportunities for cross-promotion and reaching new audiences.
3. Marketing and Advertising - Exploring alternative design opportunities for classic athletic footwear that resonate with consumers allows for creative marketing campaigns and messaging strategies.