The latest Jordache Jeans ad campaign has gone a step up with the help of beloved pop culture icon: Sarah Jessica Parker. The Sex and the City star brings her playful spirit to the set of the photoshoot. Although dressed a lot more casually than her Carrie Bradshaw counterpart, Parker is all glamor and sensuality as she rocks the Jordache Jeans.
Shot by photographer Michael Thompson, the Jordache Jeans ad campaign will launch both in print and online in July. The blonde beauty is captured in premium denim styles as well as the Jordache Jeans collection available at Walmart. By grabbing a celebrity of Parker's stature -- especially when it comes with her style guru clout -- it's only natural that Jordache Jeans will gain the attention they are seeking this summer.
Playful Denim Campaigns
Sarah Jessica Parker is Tapped as the Face of Jordache Jeans
Trend Themes
1. Celebrity-endorsed Denim Campaigns - Businesses in the fashion industry could benefit from partnering with a celebrity to attract customers.
2. Playful Fashion Photography - Opportunities exist for fashion brands to experiment with whimsical photography to better connect with consumers.
3. Bringing Glamor and Sensuality to Casual Fashion - Companies in the fashion industry can explore ways to incorporate high-end fashion elements into more casual clothing, as demonstrated by Sarah Jessica Parker's looks.
Industry Implications
1. Fashion - Fashion brands can leverage playful and intriguing ad campaigns as a way to attract and retain customers.
2. Celebrity Endorsement - The practice of partnering with celebrities can not just attract more eyeballs to brands, but can also improve sales and brand reputation.
3. Advertising and Marketing - Companies could focus on whimsical fashion photography techniques to create eye-catching ad campaigns that lure in more customers.