Although Jonathan Saunders Spring 2010 collection was partly inspired by a Swedish vampire movie, the clean lines and refreshingly neutral color palette with hints of greens and pastel pinks thrown in would hardly evoke images of the blood-sucking beast known as Dracula.
It is obvious, however, where the other half of the motivation behind Jonathan Saunders Spring 2010 line arose from: the minimalistic fashion photography of the early nineties.
One only has to glance at any of the garments in Jonathan Saunders Spring 2010 collection to imagine the sinewy Kate Moss standing in the center of the room decked out in one of the creations while staring blankly into the camera.
Dracula-tastic Dresses
Jonathan Saunders Spring 2010 Gets Vampirish
Trend Themes
1. Minimalistic Fashion - Disruptive innovation opportunity: Creating minimalist clothing designs with a modern twist.
2. Neutral Color Palette - Disruptive innovation opportunity: Developing a line of fashion products featuring a range of neutral colors to cater to minimalist aesthetics.
3. Vampire-inspired Fashion - Disruptive innovation opportunity: Designing a collection of clothing and accessories inspired by vampire imagery and aesthetics.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing sustainable manufacturing processes and materials into the fashion industry.
2. Photography - Disruptive innovation opportunity: Creating innovative photo shoots that blend fashion and minimalist aesthetics.
3. Film - Disruptive innovation opportunity: Collaborating with fashion designers to create costume designs for vampire-themed movies and TV shows.