'Joga' yoga by Jana Webb is designed to tailor movements of the practice to jocks. While many styles of yoga are designed to have students hold poses, this can cause overstretching in the muscles that results in an imbalance of flexibility and strength. Since yoga has the ability to benefit everyone, Joga appeals to high-performance athletes with dynamic stretching.
Some of the elite athletes who have gravitated towards Joga's powerful, balancing and strength-building methods include the Montreal Canadiens team, members of the Toronto Maple Leafs, UFC champion Ronda Rousey and the Toronto's Argonauts.
Webb was clever to find a niche in yoga, as she notes: "For a yoga teacher to talk about birds and bees and chakra, it just does not resonate with the athletes."
Yogi-Athlete Workouts
Jana Webb's Hybrid 'Joga' Yoga Classes are Geared Towards Athletes
Trend Themes
1. Athlete-centered Yoga - Opportunity for yoga practitioners and instructors to focus on the specific needs and challenges of athletes for better performance on and off the field.
2. Dynamic Stretching - A shift from traditional static stretches to dynamic stretching in fitness routines designed to improve performance and reduce injury risk for athletes.
3. Tailored Fitness Programs - The creation of specialized fitness programs that cater to the unique needs and goals of niche groups, such as athletes, can give rise to new business models and opportunities for personal trainers and fitness studios.
Industry Implications
1. Yoga Studios - The yoga industry can leverage athlete-centered yoga programs to attract new customers and expand their offerings beyond traditional yoga classes.
2. Sports Teams - The trend for athlete-centered yoga can create opportunities for sports teams to improve the overall performance and wellbeing of their athletes, leading to a competitive advantage.
3. Fitness Training - Personal trainers and fitness professionals can create tailored fitness programs that target the specific needs and goals of athletes, opening up new business opportunities and revenue streams.