On May 19th, Lady Gaga is releasing a collection of exclusive 'Joanne' merchandise at Urban Outfitters.
Named after her latest album, the collection features t-shirts, bombers, hats and hoodies. The pop star released a capsule collection of Joanne merchandise back in February alongside a fashion-forward lookbook featuring the pieces. In addition to the new fashion collection, Lady Gaga will be releasing a limited-edition vinyl run of her album. There will only be 2000 copies available so fans will have to move quickly if they want a copy as the record is expected to sell out.
Lady Gaga's Joanne merchandise will be available at 5pm in each store's time zone and ranges in price from $16 to $279. Beginning on May 22nd, Joanne merchandise will be available the Urban Outfitters website.
Exclusive Songstress Merchandise
Lady Gaga is Releasing 'Joanne' Merchandise at Urban Outfitters
Trend Themes
1. Exclusive Merchandise Collections - Exclusive merchandise collections are becoming a trend with musicians and celebrities which creates opportunities for collaborations with retailers.
2. Limited-edition Vinyl Runs - Limited-edition vinyl runs are a trend that offers a unique and potentially lucrative opportunity for musicians to connect with fans.
3. Capsule Collections - Capsule collections allow musicians and celebrities to showcase their personal style in a way that aligns with their brand.
Industry Implications
1. Retail - Retailers are given an opportunity to collaborate with musicians and celebrities on exclusive merchandise collections.
2. Music and Entertainment - Musicians and celebrities have the opportunity to capitalize on merchandise sales and market themselves through limited-edition vinyl runs and capsule collections.
3. Fashion - Musicians and celebrities are able to showcase their personal style through collaborations on merchandise collections and fashion-forward lookbooks.