South Korean designer Jiyong Kim introduces its new collection designed for the Spring/Summer 2022 season that celebrates the power of the sun. The seasonal range explores a closer ideal of daylight as the main design theme, delivering workwear silhouettes.
It also features some lifestyle designs such as curtains and tents to join the seasonal roster as well. It features sun-bleached detailing to really bring forth the overarching theme and its role in the new designs. The fading created by the sun gives it a unique visual, applied across heavyweight fabrication and draping silhouettes. It also spotlights the concept of sustainability, as every item is unique to its own and made using an intricate pattern cutting from deadstock fabric.
Daylight-Evaluative Spring Fashion
Jiyong Kim Spotlights the Power of the Sun for SS22
Trend Themes
1. Daylight-inspired Fashion - Designers can incorporate daylight and sun-bleached detailing to create unique and sustainable fashion pieces for future seasons.
2. Sustainability in Fashion - Sustainability can be highlighted by using deadstock fabric and intricate pattern cutting to create sustainable clothing collections.
3. Lifestyle-driven Collections - Designers can expand their collections by incorporating lifestyle items such as curtains and tents that cater to their target market's needs.
Industry Implications
1. Fashion - Fashion brands can look into sustainability and incorporate daylight-inspired designs in their collections to appeal to environmentally-conscious consumers.
2. Home Decor - Home decor companies can expand their product offerings to include daylight-inspired curtains and tents that add a unique touch to living spaces.
3. Textile Manufacturing - Textile manufacturers can explore the use of deadstock fabric and intricate pattern cutting in their production processes to support sustainable fashion initiatives.