MSCHF introduces its latest iteration of the Gobstomper sneaker model with the Jimmy Fallon Edition, made in collaboration with the talk show host. The original shoes were made with inspiration from the classic Gobstopper har candies and the new shoe was showcased on the Tonight Show.
It has a skate silhouette but upon wear and year, it unveils four layers of color, similar to the sweet trat. The upper has a grey suede material at the base foundation and is secured with zig-zag flat laces on top. It has a branded label by the tongue tag and a perforated mudguard in brown for breathability. Comic logos can be seen at the back side of the midsoles and rounded out with vertical grooves by the toe.
Hard Candy-Inspired Colorful Sneakers
The MSCHF Gobstomper Sneaker Gets a Jimmy Fallon Edition
Trend Themes
1. Candy-inspired Footwear - Opportunity for shoe brands to collaborate with candy companies or create their own candy-themed lines of shoes.
2. Interactive Fashion - Opportunity for designers to create fashion pieces that change or interact with wear and tear, adding an element of surprise or novelty.
3. Talk Show Host Collaborations - Opportunity for brands to partner with popular talk show hosts for unique, limited edition fashion releases.
Industry Implications
1. Footwear - Shoe brands can explore candy-themed collections or interactive designs to differentiate from competitors.
2. Fashion - Designers can experiment with interactive pieces and playful collaborations with celebrities to stand out in the industry.
3. Entertainment - Talk show hosts can leverage their popularity to launch exclusive merchandise, appealing to their dedicated fan base.