Streetwear imprint Off-White introduces its latest 'Jim Stark' collection designed specifically for the Spring/Summer 2019 season. The latest seasonal range draws inspiration from youth culture and most notably, the film 'Rebel Without a Cause' from 1955. It stars the protagonist Jim Stark, who the entire capsule is directly named after and it highlights a series of rebellion that surrounds American youthism.
Virgil Abloh generates a selection of trousers, footwear, shirts, and accessories that are adorned in graphics that are reminiscent of the 90s. Some of the standout items include the long sleeve shirt with a Bart Simpson graphic that reads "I'm Bart Simpson, Who The Hell Are You?," the camouflage printed field coat, industrial belts, and the Parachute Cargo bottoms.
Retro Film-Inspired Streetwear
Off-White Drops the Jim Stark Collection for the SS19 Season
Trend Themes
1. Youth Culture Revival - There's an opportunity for designers and brands to create retro-inspired collections that tap into the nostalgia of past decades and popular cultural references.
2. Graphic-driven Apparel - As consumers look to make bold and personalized statements with their clothing, graphic-driven apparel offers designers and brands a chance to offer unique, eye-catching pieces.
3. Sustainable Streetwear - With a growing awareness of the impact fashion has on the environment, there's an opportunity for streetwear brands to incorporate sustainable materials and practices in their designs.
Industry Implications
1. Fashion - Within the fashion industry, designers and brands can leverage cultural references and graphics to create collections that appeal to niche markets and offer unique pieces.
2. Entertainment - By partnering with TV shows, movies, and other forms of entertainment, brands can tap into the built-in fanbase and create collections inspired by popular culture.
3. Sustainability - As consumers increasingly demand sustainable options for all aspects of their lives, sustainable streetwear brands can continue to grow and innovate their production and design processes.