I love that the Jil Sander SS11 lookbook seems to go back to its roots. By that I am referring to the fact that these designs began as simple fashion illustrations. By seeing the actual pieces on these sketched models makes one think about the process it took for them to get produced.
Stunningly drawn by London-based illustrator Spiros Halaris, the Jil Sander SS11 lookbook brings the focus to what really matters: the clothes and the style. By forgoing elaborate sets and idealized models, women are encouraged to appreciate the fashion for what it really is as well as appreciate what each item may mean to them.
The Jil Sander SS11 collection itself is fun, feminine and full of flowing fabrics, striped patterns and pops of bright colors.
Fashion Illustration Lookbooks
The Jil Sander SS11 Catalog Goes Back to Basics
Trend Themes
1. Fashion Illustration - Opportunity for fashion brands to showcase their designs in a unique and artistic way through illustrated lookbooks.
2. Minimalist Lookbooks - Chance for brands to simplify their lookbooks, focusing on the clothes and style, without elaborate sets or idealized models.
3. Back to Basics - Trend of returning to the roots of fashion design by highlighting the process through using simple fashion illustrations in lookbooks.
Industry Implications
1. Fashion - Fashion brands can adopt fashion illustration lookbooks to differentiate themselves and create a visually appealing experience for their customers.
2. Art - Opportunity for illustrators and artists to collaborate with fashion brands in creating stunning and unique lookbooks through their illustrations.
3. Marketing - Companies specializing in marketing and advertising can explore the use of fashion illustration lookbooks as a creative strategy for brand promotion and engagement.