The new Jil Sander Spring/Summer 2019 campaign was recently unveiled and it showcases the work of the talented Mario Correnti. Whilst showing off the beautiful seasonal garments, it follows two characters Ansley and Myles on a journey across Japan's coastline.
The fashion label highlights the beautifully traditional settings, embarking on an adventure that takes the characters through shrines, ryokan, teahouses, walks along the beach, enjoying an onsen, and fishing villages. The relaxed and peaceful element of the campaign perfectly captures the very essence that Jil Sander is trying to evoke this season. The clothing structures are soft and elegant, boasting simplistic neutral colors predominantly -- the Jil Sander Spring/Summer 2019 collection is designed by the label's creative directors Luke and Lucie Meier.
Japan Exploration Campaigns
The Jil Sander Spring/Summer 2019 Editorial Travels Across Japan
Trend Themes
1. Japanese-inspired Fashion - Designers will create clothing with Japanese themes, patterns, and textiles to incorporate traditional aspects of Japan into modern fashion.
2. Travel-inspired Fashion Campaigns - Fashion brands will seek to promote their collections by showcasing them in various locations, using the backdrop of these places to add depth and personality to their campaigns.
3. Peaceful Fashion - Fashion brands will focus on creating clothing that provide a sense of calm and relaxation, using soft lines and pastel colors to achieve this vibe.
Industry Implications
1. Fashion - Fashion designers, manufacturers, and retailers will incorporate Japanese themes, patterns, and textiles into their collections to create a unique and striking visual appeal.
2. Travel and Tourism - Travel and tourism companies may collaborate with fashion labels to provide the backdrop and inspiration for future campaigns, while also attracting tourists to visit certain areas of the world by showcasing their natural and cultural beauty.
3. Photography and Video Production - Photographers and video production crews may be hired to capture a brand's campaign in picturesque and local settings, and work with clients to creatively communicate a brand's values and style through the use of imagery.