The Jil Sander Men Spring/Summer 2010 collection was streamed online for the entire blogosphere to see on Thursday, June 17, at Pitto Uomo in Florence.
The runway show was set in a hillside estate with a maze-like garden. Fittingly, the clothes drew influence from the nature that it was surrounded by, with tropical colors and refined silhouettes. "I don't want to compete with nature; I also don't want to blend in. What I want is to create a tension, a certain friction or electricity," said designer Raf Simons of the collection.
Maze Fashion Shows
The Streamed Jil Sander Men Spring/Summer 2010 Collection
Trend Themes
1. Streamed Fashion Shows - Virtual fashion shows could become more common and this technology has the potential to be explored more.
2. Nature-inspired Fashion - Fashion designers can look for inspiration from nature and combine it with different materials to create new designs.
3. Interactive Fashion Shows - The incorporation of interactive elements in fashion shows could enhance the viewing experience.
Industry Implications
1. Fashion Industry - The fashion industry may need to adapt to the increasing popularity of streamed fashion shows.
2. Event Industry - The event industry could incorporate more interactive elements in their events to enhance the attendee experience.
3. Design Industry - The design industry can explore new ways to combine nature and technology in their products and designs.