After Jil Sander left her iconic label, the Fall 2014 RTW Jil Sander collection was left to the designer's in-house team. Rather than going in a bold new direction, the team decided to pay tribute to what Sander is best known for, which included "restating the fundamental codes" of the brand.
Despite putting a large focus on dresses, there were distinctly masculine elements to the collection as well, which came in through coats with popped collars, menswear-inspired cuts and cropped trousers. However, the coloring of the clothing was anything but mannish, featuring a light range of muted pastel shades in pinks, greens and blues that were so understated, they could practically pass as neutrals alongside some of the grays.
Muted Structured Fashion
This Jil Sander Collection is Sleek and Surprisingly Feminine
Trend Themes
1. Muted Pastel Shades - There is an opportunity for disruptive innovation in the fashion industry by incorporating muted pastel shades into clothing lines to create a sleek and feminine aesthetic.
2. Menswear-inspired Cuts - By incorporating menswear-inspired cuts into women's fashion, there is an opportunity for disruptive innovation that challenges traditional gender norms and provides a fresh take on women's clothing.
3. Restating Fundamental Codes - There is an opportunity for disruptive innovation in the fashion industry by reinterpreting and restating the fundamental codes of a brand to create a collection that pays tribute to its roots while still pushing boundaries.
Industry Implications
1. Fashion - The fashion industry can leverage muted structured fashion trends to create new collections that appeal to a wider customer base and challenge conventional fashion norms.
2. Apparel Manufacturing - The apparel manufacturing industry can capitalize on the trend of menswear-inspired cuts by incorporating these design elements into their clothing production, offering customers a unique and versatile range of options.
3. Textile and Fabric Industry - The textile and fabric industry can innovate by developing new fabric technologies and finishes that complement the muted pastel shades trend, allowing fashion designers to create garments that are both stylish and durable.