Jif's Power Ups are new snacks that are being promoted by the American peanut butter brand with help from Neil Patrick Harris, the hilarious award-winning actor and father of two. As part of the 'The Parenting Struggle is Real…FUNNY!' livestreamed comedy show on Facebook, Neil Patrick Harris will be bringing real-life, user-submitted parenting stories to life.
Jif's Power Ups, available in varieties like Chewy Bars and Creamy Clusters, feature peanuts as the first ingredient. As such, the snacks provide protein and do away with undesirable ingredients like high fructose corn syrup. As part of the comedy show, these new peanut snacks will be highlighted as a convenient, nutritional and flavorful option that have the potential to curb parents' woes when it comes to settling on a delicious snack to share with young ones.
Comedic Parenting Shows
Neil Patrick Harris is Promoting Jif's Power Ups with Livestreamed Improv
Trend Themes
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2. Healthy Snack Alternatives - There is an opportunity to create more healthy snack options that prioritize wholesome ingredients like peanuts and eliminate harmful ones like high fructose corn syrup.
3. User-generated Content - There is an opportunity to incorporate more user-submitted content in marketing and advertising campaigns to create a sense of community and shared experiences around a brand or product.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore innovative ways to promote healthy products to parents that prioritize wholesome ingredients.
2. Entertainment - Entertainment companies can explore partnerships with brands to create livestreamed comedy shows that promote products or services.
3. Marketing and Advertising - Marketing and advertising agencies can explore ways to incorporate user-generated content into campaigns to create a sense of community around a brand or product.