New Jif Power Ups are being introduced in the form of granola bars made with peanuts as the first ingredient. The Chewy Granola Bars are available in Creamy Peanut Butter and Chocolate varieties, while the Stacked Granola Bars offer even more decadent options with Super S'Mores and Epic Chocolate. True to their name, the Stacked Granola Bars boast three layers of flavor and plenty of texture to match.
As peanuts are a primary ingredient in the individually packaged on-the-go snacks, they are sources of healthy fats, plant-based protein and fiber, as well as some of the most essential vitamins and minerals.
The Jif Power Ups Stacked Granola Bars in Epic Chocolate were recognized as a winning product for CStore Decision's New Product Contest in the sweet snacks category.
Peanut-First Granola Bars
The Jif Power Ups Granola Bars are Decadent and Nutty
Trend Themes
1. Peanut-based Snacks - Opportunity for companies to innovate by using peanuts as the main ingredient in healthy snacks.
2. Decadent Granola Bars - There is a market for granola bars that offer rich, indulgent flavors and multiple layers.
3. On-the-go Packaging - With the rise of busy lifestyles, there is a need for individually packaged, convenient snacks for people who are always on the go.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on the trend of using peanuts to create healthy and indulgent snacks.
2. Snack Food - The snack food industry can explore innovative packaging options to create on-the-go snacks that appeal to busy consumers.
3. Convenience Stores - Convenience store owners can offer a variety of flavorful and healthy snack options for consumers looking for on-the-go snacks.