J.Hannah and the Metropolitan Museum of Art (The Met) collaborated to launch a range of nail polish shades inspired by the museum's Surrealism Beyond Borders exhibit. The brand is best known for its interpretive heirloom jewelry and jazzy nail polish shades. Its exhibit-inspired range of nail polishes boasts vibrant colors, unlike J.Hannah's typical colorway range.
The team used colors to guide the range towards a surrealist representation. Dubbed the Met Surrealist Polish Set, it features a black pearl, a glittery metallic shade, and other unique colors. They have been described as "twists on vivid shades that were at once familiar and slightly strange, like a dream you can't quite remember," by brand founder Jess Hannah Revesz.
Surrealist Metallic Nail Polishes
J.Hannah and the Met Launched Exhibit-Inspired Nail Polishes
Trend Themes
1. Surrealist Nail Polishes - The collaboration between J. Hannah and The Met resulting in the surrealist nail polish set highlights the trend of museum and brand collaborations.
2. Exhibit-inspired Products - J.Hannah's Surrealism Beyond Borders exhibit-inspired nail polish range showcases the trend of creating products inspired by exhibits and artwork.
3. Interpretive Heirloom Jewelry - J.Hannah's brand, known for its interpretive heirloom jewelry and jazzy nail polish shades, highlights the trend of creating unique and personalized jewelry pieces.
Industry Implications
1. Beauty Industry - The release of J.Hannah's surrealist nail polish set showcases new innovation opportunities in the beauty industry through creative collaborations and unique colorway ranges.
2. Museum Industry - The collaboration between J.Hannah and The Met highlights innovation opportunities in the museum industry through product collaborations and incorporating artwork themes into merchandise.
3. Jewelry Industry - J.Hannah's brand of interpretive heirloom jewelry showcases innovation opportunities in the jewelry industry through personalized and unique jewelry pieces.