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7-Eleven Created a Sparkly Slurpee Jewelry Collab with King Ice

7-Eleven recently gave its iconic Slurpee frozen drink a fresh new logo and cup design, collaborated on a song with rapper Flo Milli and released a jewelry collaboration with streetwear and accessories designer King Ice. There are four designs in the branded capsule jewelry collection, an OG 7-Eleven logo pendant, as well as the new Slurpee design on a necklace, a keychain, and a car weight. All of these special 7-Eleven designs sport 14-karat gold and the cups highlight the accentuated "S" with white gold.

Fortunately for 7-Eleven rewards members, additional themed necklaces, rings, bracelets, and a chain valued at $2,500 will be up for grabs exclusively to them for a limited time this summer.

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Industry Implications

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