Jet-Puffed's new marshmallow packaging is bringing a new glow to the consumer's bonfire this summer. Campers can now easily locate their marshmallow packs with the new Camp S'Mores Glow-in-the-Dark packaging. Finding a bag of marshmallows by the campfire at night is often challenging, which is why the brand is introducing a first-of-its-kind glowing marshmallow pack.
In tandem with the new Jet-Puffed launch, the brand created a Star Registry-official Jet-Puffed constellation, dubbed the Jet-Puffed S'morion. Fans can discover the S'morion in the night sky using the brand's custom AR filter through the branded smoregazing website or by scanning the QR code on the back of the new Camp S'mores packaging. Consumers can purchase the new product at Walmart and other participating retailers.
Glow-in-the-Dark Marshmallow Packaging
Jet-Puffed's New Packaging Glows to Make it Easy to Find
Trend Themes
1. Sustainability-friendly Packaging - Businesses in the food industry can innovate by producing glow-in-the-dark packaging made of sustainable materials.
2. Ar-integrated Product Packaging - Creating augmented reality integration with products such as by allowing consumers to scan QR codes on the packaging promotes product engagement.
3. Interactive Advertising Campaigns - Creating an interactive campaign which highlights the product feature, eg. by creating a branded constellation on an AR filter, can help raise brand awareness.
Industry Implications
1. Packaging & Labelling Industry - The packaging & labelling industry can harness new, innovative materials and techniques to make sustainable and interactive glow-in-the-dark packaging for food and drink products.
2. Food and Beverage Industry - The food and beverage industry can incorporate new, innovative product packaging designs and features to offer consumers an enhanced experience while increasing brand awareness.
3. Advertising Industry - The advertising industry can harness existing augmented reality technologies and create interactive, engaging campaigns to promote consumer products and raise brand awareness.