JetBlue's Mint business class is receiving a comprehensive overhaul of its soft product offerings. The new upgrade encompasses a range of enhancements, from revamped amenity kits to refreshed onboard menus and expanded inflight entertainment options.
Partnering with New York City-based brands such as Caraa, Dr. Dennis Gross, and Plus Ultra, JetBlue's domestic amenity kit boasts a palette of four elegant colors — sage, clay, sand, and gunmetal — and includes essentials like a Tuft and Needle-branded eyemask and earplugs, Dr. Dennis Gross hand cream and lip balm, and an exfoliating pad. Notably, these kits also feature premium-quality socks, elevating the inflight experience.
Consumers will also find an eye mask and earplugs for all passengers, while the long-haul kits have a Plus Ultra bamboo dental kit and a refreshing deodorant wipe, ensuring passengers feel refreshed and rejuvenated throughout their journey.
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Trend Themes
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Industry Implications
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