A new fall campaign stars Canadian supermodel Jessica Stam for H&M. Andrea Sjödin’s color and black and white photographs will appear in all H&M stores and showcase many casual looks that can be achieved using H&M’s Fall collection.
The Jessica Stam for H&M campaign was styled by Robert Rydberg who dressed the blond babe in relaxed looks and a lot of denim. The campaign has a slight western feel with a little Parisian chic such as a beret, sweater dress and puffy leopard print jacket thrown in the mix.
Chic Winter Bundling
The New Fall In-Store Ads Starring Jessica Stam for H&M
Trend Themes
1. Casual Looks for Fall - Opportunity for retailers to offer relaxed and comfortable fashion options for the fall season.
2. Western-inspired Fashion - Chance for designers to incorporate western-inspired elements into their collections for a trendy and unique look.
3. Parisian Chic - Potential for brands to create fashion pieces that capture the timeless elegance and sophistication of Parisian style.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to showcase and promote their fall collections through in-store ads and campaigns.
2. Fashion Photography - Chance for photographers to showcase their skills in capturing the essence of casual and trendy looks for fall fashion campaigns.
3. Design and Manufacturing - Potential for designers and manufacturers to create and produce fashion pieces that reflect the western and Parisian chic trends for the upcoming fall season.