Chopt Creative Salad Co. has teamed up with celebrity chef and author Jessica Seinfield to launch its new Spicy Vegan Crunch salad, which will be officially released on World Vegan Day (November 1, 2021).
The Spicy Vegan Crunch salad is made with a blend of romaine lettuce, avocado, sweet potatoes, pita chips, and quinoa. As for the dressing, the salad is delivered in a spicy vegan tahini dressing with sriracha sauce. Customers will also have the option to choose between pickled red onions or Mama Lil's Pickled Peppers.
The new salad will be released in conjunction with Jessica Seinfield's latest cookbook titled 'Vegan At Times,' which will consist of 120 recipes for tasty and affordable plant-based meals. "When I wrote my new cookbook, Vegan, At Times, my goal was to make it easy and accessible to eat vegan food. This is why I'm so excited to partner with Chopt on the new ‘Vegan Crunch Salad’ for the month of November," said Seinfield in a recent press release.
Celeb-Developed Spicy Salads
Chopt and Jessica Seinfeld Launch Spicy Vegan Crunch Salad
Trend Themes
1. Celebrity-collaborated Menu Items - Collaborating with well-known personalities can attract customers and increase sales of new menu items.
2. Plant-based Meals - Growing consumer interest in plant-based diets provides opportunities for restaurants to expand their offerings and reach new customers.
3. Seasonal Menu Items - Introducing limited-time menu items can create a sense of urgency among customers and encourage them to try new menu items.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on growing interest in plant-based meals and celebrity collaborations to attract new customers and increase sales.
2. Food Retail Industry - Retailers who offer plant-based meal ingredients and cookbooks can benefit from the growing interest in vegan diets and plant-based meals.
3. Publishing Industry - Publishers can capitalize on the growing interest in plant-based diets and healthy eating by releasing cookbooks and other related publications.