This soccer jersey exchange site lets you buy team shirts for less when the teams are losing. The Brazilian web app Foot-Trade is kind of like a stock exchange but for soccer-specific athletic apparel. The prices are also adjusted in real-time based on the results of each and every fame. Even though true fans stick with their team no matter what, merchandise costs do fluctuate.
The jersey exchange reflects the roller coaster of emotions fans feel about their team's performance. Foot-Trade also hopes to encourage fan support even when performance isn't very good by allowing them to buy merch at a lower price point.
Created by football statistics company Footstats, the web app translates stats on goals, corner kicks and tackles into updated prices during matches with Brazil's rivals.
Fluctuating Jersey Retail
This Jersey Exchange App Sells Sports Shirts on Score-Dependent Prices
Trend Themes
1. Fluctuating Jersey Retail - Foot-Trade is disrupting the jersey retail industry by offering dynamic pricing based on team performance, encouraging fan support even during losing streaks.
2. Real-time Sports Apparel Pricing - Using the Footstats algorithm, real-time pricing adjustments during matches represent an innovative way to engage customers in the sports apparel industry.
3. Gamifying Sports Merchandise - Foot-Trade's stock exchange-like system gamifies the sports merchandise industry by giving fans a new way to engage with the market and their favorite teams.
Industry Implications
1. Sports Apparel - Foot-Trade's platform is ideal for retailers in the sports apparel industry who want to find new ways to engage customers and create loyalty.
2. Sports Merchandise - Foot-Trade's algorithm could be applied to other categories of sports merchandise, enabling sellers to offer dynamic pricing across a range of products.
3. Sports Statistics - Innovative sports statistics companies like Footstats can use real-time data analytics to create new products for the sports industry, such as Foot-Trade's stock exchange.