Jeremy Kohm, an award winning Canadian advertising and editorial photographer, captures the calm and the surreal with his images that consistently examine form, function and scale. His most recent work focuses on Fly Antics, an all-girl breakdance crew. The pictures contain simple poses in a very stylized but basic setting which result in some truly unique photographs.
With a background in English literature he made the transition to photography but held on to the idea of creating work that has a greater and deeper subtext. His true photographic education came in the form of assisting some of the top photographers in the Canadian advertising and editorial industry including a two-year stint working full time for Chris Gordaneer at the prestigious Westside Studio in Toronto. His client roster includes Advil, Ameriprise, Cadbury, Harry Rosen and the United Nations.
Suspending the Surreal
Jeremy Kohm Photographs Subjects Like Female Breakdancers
Trend Themes
1. Stylized Simplicity - There is a disruptive innovation opportunity for photographers to capture simple poses in stylized but basic settings to create unique and visually stunning photographs.
2. Female Empowerment - There is an opportunity for brands to showcase the power of women in non-stereotypical and unexpected ways, such as featuring all-girl breakdance crews and other female-dominated activities.
3. Multidisciplinary Practice - There is a trend for creatives to come from diverse educational backgrounds and industry experiences and bring a fresh perspective and deeper subtext to their work.
Industry Implications
1. Advertising - There is an opportunity in advertising for brands to push the boundaries of traditional images, focusing on simple, stylized poses with deeper subtext.
2. Photography - There is a trend toward photographers seeking to capture form, function and scale in a deeper way, with a focus on creating unique and visually stunning images.
3. Fashion - There is an opportunity for brands to feature more diverse and unexpected representations of women in fashion, such as all-girl breakdance crews, and celebrate female empowerment.