Jeremy Gutsche and Trend Hunter were quoted in a News1130 article Wednesday morning that covers what a new Angus Reid study commissioned by American Express is calling "potentialists"—those who have chosen to pursue their passions rather than financial notions of wealth.
The poll was conducted in mid-September, and was meant to track how people have balanced their pursuits since the onset of the recession. In the News1130 article, Jeremy Gutsche notes that the recession has fueled people to throw themselves into charity work, look for a second career, spend more time with friends and family, or take more time off to travel. This is backed by the study’s findings, which indicate that 28% of Canadians have ventured from tradition to focus on their passions.
You can read the full article here or at the link below.
News1130: Jeremy Gutsche Quoted
News1130: Jeremy Gutsche Quoted
Trend Themes
1. Pursuing Passions - The rising trend of individuals prioritizing their passions over financial wealth creates opportunities for businesses that cater to niche hobbies and interests.
2. Work-life Balance - The increasing emphasis on work-life balance opens opportunities for industries that provide flexible work arrangements, wellness services, and leisure activities.
3. Career Transition - The growing number of individuals seeking second careers presents opportunities for industries that offer retraining programs, mentorship services, and online educational platforms.
Industry Implications
1. Lifestyle and Hobby - Industries focusing on niche hobbies and interests, such as boutique fitness studios, unique travel experiences, and specialty food products, can capitalize on the trend of pursuing passions.
2. Wellness and Leisure - Industries that promote work-life balance, such as flexible workspace providers, wellness retreats, and recreational activity centers, can tap into the increasing demand for a balanced lifestyle.
3. Education and Training - Industries offering career transition support, such as vocational schools, professional coaching services, and online learning platforms, can benefit from the growing market of individuals seeking second careers.