Jenny Holzer has projected her latest artwork onto a structural beam in Sydney, with words of poems and stories constantly revolving around the four sides. These digital methods are common techniques for the artist, who likes to explore with projected forms.
The artist states on DesignBoom that "the text [she] chose was influenced by a people’s history, but the themes, such as love and survival, are universal." The main content for the poems and stories are based on the aboriginal people in Australia, who have a hard history of suppression when the British arrived in the country, and have since battled with diseases such as alcoholism and drug abuse. Hopefully this installation by Jenny Holzer will call attention to these people, and also help inspire those who read the text. Photo Credits: designboom, projects.jennyholzer
Poem-Projected Artwork
Jenny Holzer Presents the 'I Stay (Ngaya Ngalawa)' in Sydney
Trend Themes
1. Digital-projected Artwork - Exploring with projected forms opens opportunities for disruptive innovation in the art world.
2. Storytelling-installation Art - Using poems and stories as the content for art installations presents new ways to engage and inspire audiences.
3. Social Commentary Art - Creating artwork that calls attention to social issues and inspires action can be a disruptive innovation in the art community.
Industry Implications
1. Art and Design - The art and design industry can benefit from incorporating digital projection techniques into their works.
2. Museums and Galleries - Museums and galleries can explore the use of storytelling and installation art to provide immersive experiences for visitors.
3. Social Activism and Advocacy - Using art as a medium for social commentary and inspiring change can be a powerful tool for social activism and advocacy organizations.