A brand new jelly-to-foam body cleanser will be joining the nourishing Drunk Elephant skincare offerings in the summer months. Playfully titled the 'Scrubbi Bamboes™ Body Cleanser,' the formulation softens, hydrates, and softens the skin. In the aftermath, the product leaves a pleasantly mild vanilla scent.
Drunk Elephant combines chia seed, flax seed, marula oil, sodium PCA, squalane, and "a quick-absorbing multi-amino-acid blend" to create the effective and nourishing jelly-to-foam body cleanser. Chia seed, for one, contributes with fatty acids, while marula oils moisturize and the amino acid blend strengthens one's skin barrier. Ultra-mild surfactants and biodegradable bamboo beads are also featured in the jelly-to-foam body cleanser. These inclusions help remove sweat, grime, and excess oils, as well as gently buff dry and rough areas to reveal softer and silkier skin.
Exfoliating Jelly-to-Foam Cleansers
Drunk Elephant is Launching the Scrubbi Bamboes™ Body Cleanser
Trend Themes
1. Jelly-to-foam Skincare Products - The rise in popularity of jelly-to-foam skincare products presents an opportunity for beauty companies to innovate their formulations to include unique ingredients and deliver enhanced sensory experiences.
2. Biodegradable Exfoliants - Consumer demand for sustainable skincare solutions creates an opportunity for the development and utilization of biodegradable exfoliants in skincare products like the Scrubbi Bamboes Body Cleanser.
3. Multi-functional Body Cleansers - The increasing popularity of busy, on-the-go lifestyles creates demand for multi-functional body cleansers that moisturize, exfoliate, and provide other benefits in a single product.
Industry Implications
1. Skincare Industry - The skincare industry can innovate their products to include the unique benefits of jelly-to-foam formulations and biodegradable exfoliants to meet growing consumer demand for sustainable and effective skincare.
2. Beauty Industry - The beauty industry can take advantage of the growing trend for multi-functional body cleansers by creating products that leverage this trend to offer easy and effective solutions for busy consumers.
3. Sustainable Beauty Industry - Companies in this industry can incorporate innovative and sustainable ingredients like biodegradable exfoliants in their products, tapping into consumer demand for environmentally responsible beauty products like the Scrubbi Bamboes Body Cleanser.